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  1. Snoozing on the sleep market.

    Modern life breaks sleep. The sleep industry profits by selling it back to us. Here’s why that paradox is driving almost $600B in market growth.

  2. We got lucky once.

    The gap between what AI can do and what humans are comfortable letting it do widens every single day.

  3. The deep fulfillment of challenging work.

    Some actively seek difficult problems, most choose comfort. The difference isn't personality - it's relationship with work.

  4. Great work compounds.

    Success isn’t about big breakthroughs - it’s small, strategic decisions compounding over time. Build momentum with consistency.